These software programs allow retailers to create a store map and then drag and drop product images onto the map to create the planogram. Planograms are typically created using software designed specifically for that purpose. A retail planogram specialist creates these diagrams using planogram creation software. A planogram is a valuable tool for retailers because it can help to ensure consistency in merchandising across multiple locations, improve the shopping experience for customers, and increase sales and profits. It visually represents how and where products should be placed in a store to optimize sales and revenue. Understanding Planograms: Boosting Sales and Optimizing Shelf SpaceĪ planogram, or plan-o-gram, is a diagram retailers use to determine how to stock their shelves and displays with products. With proper planogram optimization, retail space management becomes more effective and efficient. This need for organization is where planograms are a crucial tool for optimizing retail spaces and driving sales. The impact of shelf organization on retail store sales must be considered. Retail managers are constantly tasked with deciding how to arrange products on shelves to maximize sales and create visually appealing displays.
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